Down: The Dating App Bringing The Shame Away From Acquiring Down

TL;DR: Whether you’re looking for a secure spot to day or a private place to attach, Down may be the no. 1 software to turn to, especially if you’re a lady. With 2 million people and 50 per cent of fits meeting IRL, getting a date or obtaining down hasn’t been easier or more fun. 

Sex often is actually a taboo topic, specifically if youare looking because of it. But online dating sites can be as taboo.

Exactly how are you currently supposed to only come-out and state all you have to is a hookup without feeling bad? You will do it through the Down app.

Or how are you presently expected to open yourself doing online dating if you should be unpleasant with the atmosphere? Again, you will do it through the Down app.

Down is the most protected and private strategy to state what you would like (and acquire what you would like) – no shame or worry!

How to “Get Down” or “Get Date”

off developing aggravation with the online dating marketplace, Colin Hodge cofounded Down (previously named Bang with Friends) in January 2013 for individuals clearly, and privately, condition the things they’re looking for without embarrassment.

People, whose ordinary age ranges between 18 and 35, register through Facebook, and Down uses people they know, friends of buddies as well as other associations to create matches.

For something a little more significant, customers can choose to “Get Date,” in case they want one thing even more everyday, then they can choose “Get Down.'”

Maintaining the anonymous motif, it doesn’t matter what a person chooses, the person on the other end cannot view who they really are until in addition they decide to get a romantic date or get down.

Unlike most adult dating sites, users don’t have to fill out an extended profile with clever anecdotes, and engagement is wholly secret unless the members opted usually.

People are also provided a Bangability rating, which Hodge stated is actually a “secret formula” depending on how lots of people have viewed them and just how lots of people are interested in meeting for either a romantic date and for getting all the way down.

Down, which is available on iOS and Android, is unveiling another element also known as “frequent Picks,” where customers obtain the 10 greatest fits throughout the day rather than being forced to swipe through hundreds, or even thousands, men and women to acquire a match.

“It’s just an easy way of swallowing in to the software, investing half a minute right after which happening together with your time – make sure you get that time developed your few days and feel like it is not a formidable procedure, but it’s something which simply fits to your existence,” Hodge stated.

Maybe not another sketchy hookup app

So exactly what helps to keep Down from being grouped with spammy hookup applications? Trustworthiness.

Down took that which was lacking through the market (a dating internet site that is not scammy or appearing to be as well great) and developed a manner for individuals to get in touch such that they know is actually giving them what they want and not throwing away their own time.

“we are accustomed to individuals sort of sugar-coating the matchmaking scene,” Hodge mentioned. “We desired to give individuals an even more honest method to relate to each other and make sure we aren’t, honestly, bullshitting them,” he stated.

This sincerity also is mirrored in Down’s individual base.down3

Based on Hodge, the business took the social method of gaining traction, making use of person to person to distribute the news headlines towards web site, which has generated an even more genuine product and clients.

“That’s kept the caliber of our very own site greater. It’s also kept the percentage men and women coordinated and happening a romantic date greater,” the guy mentioned.

Another fun fact: It’s mostly women who would like to get down.

Hodge mentioned 75 percent of females elect to get down when compared to 65 % of men, mentioning safety just like the cause.

“Frankly it’s a better planet than simply fulfilling full complete strangers,” he said. “we wish to provide ladies the capability to end up being an equal component inside the courting process and to experience the liberty to select whatever goal they really want.”

a modern-day key admirer

The reaction from consumers is extremely thankful. Hodge mentioned people are thrilled for a place in which they’re able to say what they need clear of judgment, and Down is actually thrilled to provide in their eyes.

“Men and women are carrying this out anyhow off-line, so we should let them have the technology to get it done in an easier way,” he said. “We realized, particularly for younger generation, there was actually a necessity to carry internet dating to the modern era and work out it a large amount less complicated.”

Hodge promotes customers to anonymously invite friends they would like to get straight down with through website. While guessed it – the individual you invite won’t understand it’s you until they subscribe.

“We want visitors to invite people they know in a key way through the application, and I also think increases every person’s likelihood of achievements,” he said. “its a modern-day secret admirer notice you’ll send towards buddies via text message.”

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